An Ontario Regulator Gains Real-Time Contact Centre Visibility Inside Salesforce

A Salesforce-embedded wallboard and a priority front desk queue give agents and supervisors live visibility where they already work.

Nov 1, 2026 Healthcare & Public Sector Data & Analytics Empower Agents
An Ontario Regulator Gains Real-Time Contact Centre Visibility Inside Salesforce

The Challenge

The regulator already ran Amazon Connect with Salesforce Service Cloud Voice, but agents and supervisors had little live visibility into queues from Salesforce, where they worked every day.

No live queue view

Agents and supervisors could not see queue performance in Salesforce.

Front desk escalations

Walk-in visitor escalations had no dedicated, prioritized path.

Reactive supervision

Salesforce reporting did not include live contact centre data.

Our Approach

An Amazon Connect assessment and implementation, delivered with the customer's Salesforce implementation partner.

Assess

  • Call flow review
  • Routing and survey review
  • Recommendations approved

Design

  • Modular flows
  • Amazon Polly prompts
  • Wallboard design

Build

  • Front desk courtesy queue
  • Supervisor alerts
  • Salesforce wallboard live

Next

  • Proficiency-based routing
  • Post-call surveys
  • Ready for automation and AI

The Solution

Serve7 and the Salesforce partner brought live Amazon Connect data into Salesforce and gave front desk escalations their own path.

  1. 1 Front desk courtesy queue Walk-in escalations route straight to available agents with no menus.
  2. 2 Five-minute alerts Supervisors get an email if a caller waits or stays connected for more than five minutes.
  3. 3 Wallboard in Salesforce Mirrors the Amazon Connect real-time dashboard and refreshes every 15 seconds.
  4. 4 Modern prompts Recorded prompts move to Amazon Polly text-to-speech, in a more modular flow design.

Results

Agents, supervisors and managers now see live queue performance from the Salesforce home screen and console.

15 sec Wallboard refresh in Salesforce
5 min Supervisor alert on front desk contacts
300 sec Service level tracked live

Front desk escalations get a fast, accountable response, and the modular design prepares the environment for automation and AI.

About the Customer

The customer is a large Ontario provincial regulator. Its contact centre serves the public and licensed businesses, using Amazon Connect integrated with Salesforce Service Cloud Voice.

AWS services used

  • Amazon Connect
  • Amazon Polly
  • Amazon Connect real-time metrics APIs
  • AWS Lambda

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