Webinar: Personalized CX with Amazon Connect Customer
Most contact centres already have the data to personalize. Watch an AI agent use it to handle a disrupted trip end to end, then hand off to a live agent when it matters.
Watch the recording
The problem is rarely missing data. It is spread across disconnected systems, so customers still get asked to repeat themselves. In this session we show how Amazon Connect Customer brings AI, automation and real-time context together across voice, chat and SMS.
What we cover
- 02:28 The CX personalization gap
- 04:20 The cost of generic service
- 07:03 The Amazon Connect Customer platform
- 09:01 Agentic AI and human scale
- 12:37 Live demo: proactive outreach, natural conversation and autonomous task completion
- 14:52 Human escalation: live agent handoff
- 18:55 Architecture: Amazon Bedrock, Nova Sonic and AgentCore inside Amazon Connect
- 22:03 Next steps
Presenters
- Frank Mirecki, CEO and Co-Founder, Serve7
- Dan Perlman, Solution Architect, Serve7
- Vanja Andrin, Co-Founder, Serve7
Aired live on June 30, 2026.
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